05/08/2021 - Article, News

How Data Can Guide Decision-Making in Tough Times

a mix between data analysis and operation management is necessary in the offshore industry

Opsealog Founder and Managing Director, Arnaud Dianoux, recently spoke at the Offshore Support Journal conference on the value of the data mindset in today’s marine and offshore sectors, and how this can be leveraged – in combination with maritime expertise – to generate tangible operational efficiencies.

Arnaud captained an offshore vessel for four years, before embarking founding Opsealog, which specialises in performance management for the energy and maritime sectors. Opsealog was inspired by his strong belief in the value of data, when deployed correctly. In his first blog post on his presentation to the OSJ conference, Arnaud set out five steps to unlock the value from data. In this second post, Arnaud looks at how good data can help decision-makers in the offshore sector to make the right choices.

These certainly aren’t easy or conventional times to be working in the offshore energy industry. Market conditions to be volatile, but with operating margins under sustained downward pressure. At the same time, suppliers are struggling to keep up with new regulations designed to protect the environment, not their profit margins. During this challenging period, innovation is integral to ensuring future success. Data has the potential to transform maritime within this carbon and cost-conscious context.

Data Maturity – A Key Factor

Through Opsealog’s work so far, it’s clear that there is a lack of understanding of the benefits of a data-driven approach to operational efficiencies, and of the benefits possible from such data projects.

A key challenge in unlocking greater efficiency in offshore operations is data maturity – the journey towards improvement and increased capability in the use of data. Organisations differ in this regard, as do the level of digitalisation they have embraced, with a lot of activity still delivered via manual and human processes.

It is also highly fragmented, with multiple tools used by different teams and business areas, and too many incompatible solutions. This is a significant barrier to effective data management, and therefore effective operations management.

Keep in mind that while projects will often be successful, there is also always a chance that they might not succeed straight away. This uncertainty can be frustrating, but we, as humans, deal with this dynamic on a daily basis, and have learnt – for the most part – to accept it as a reality. What is certain, though, is the need for an organisation to constantly be striving for progression in their data journey.

You Are Who You Lead

We strongly recommend that the energy and maritime sectors continue to invest in data projects. The best starting point is to identify those individuals within your company with a data-driven mindset, and empower them to lead your transformation. They can train, support and encourage their colleagues, helping to bring them on board, as well as helping to secure the all-important buy-in of senior management.

That said, organisations need not do all of this by themselves. Internal projects relating to core business objectives often require external expertise to design and deliver turnkey solutions that will accelerate an organisation’s digitalisation journey.

Opsealog’s solutions

To put it simply, Opsealog offers efficiency as a service. Our solutions integrate millions of data points in real time, processing and transforming them into insights for our customers; insights that can be directly applied to help optimise fleet operations, reduce the impact on the environment, streamline vessel deployment and boost revenues.

Our team comprises established experts within the maritime and energy sectors, who analyse results and offer useful recommendations to our customers on both immediate opportunities and long-term optimisation techniques, through, for example, our Marinsights service – which monitors and optimises marine offshore operations, combining data integration and visualisation with Opsealog’s consultancy support.

Our approach encompasses three key elements: data integration & processing, data visualization, and expert data analysis. Combined, we equip our customers with a far greater operational visibility and insights that guide their decision-making and help them to reap the benefits of a data-driven mindset.

Image: JT Jeeraphun

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